How to Start a Women's Clothing Store
Men's Wear Store, Bridal Boutique
or Children's Clothing Store

Boutique owners are insiders to fashion trends long before the general public. You will have an opportunity to use your creativity every day, from creating window displays to putting together a knock-out ensemble for customers who value your expert advice.

Retail fashion is a solid business, with constant demand for new clothing products created by fashion designers and the ever-changing whims of celebrities. And boutiques are chic - people value the personalized service and attention they receive, the cozy ambiance, and the unique merchandise that only a boutique can offer.

If being a boutique owner sounds like the career of your dreams, the FabJob Guide to Become a Boutique Owner is for you! In this e-book you will discover how you can get started and succeed in the retail clothing business.

Guide author Debbra Mikaelsen is a fashion industry consultant who has been working in the fashion business for over 15 years. She has worked with fashion designers, apparel wholesalers, garment manufacturers, and clothing retailers, so she knows this business from top to bottom.

How to Start a Boutique Business

• Deciding what to sell in your boutique
• Womens clothing boutique
• Mens wear boutique
• Bridal boutique
• Childrens clothing boutique


• Choosing a specialty if you wish, for example some specialties in women's wear include:
• Accessories
• Business clothing
• Casual wear/jeans
• Formalwear
• Lingerie
• Hats
• Maternity
• Outerwear
• Shoes
• Sportswear
• Swimwear
• Special sizes: petites, plus-size, tall
• Teen boutique
• Yoga or active wear
• How to create a boutique business plan
• Choosing a name for your boutique
• Start-up costs, including sample start-up budgets for low-end and high-end boutiques
• Where to get start-up financing for your boutique
• An overview of options for your boutique: 
• Buying an established boutique 
• Opening a new boutique 
• Boutique franchising 
• How to evaluate a potential location
• Malls, strip malls, and stand-alone locations
• The square footage you need
• The neighborhood and business mix
• How to obtain your boutique merchandise
• Where to buy it from
• How much to start with
• How to create the right "mix" of clothing
• Placing orders for each season

• How to set your prices
• Determining mark-up and margins
• Strategic pricing techniques
• Safely discounting merchandise
• How to manage your staff
• Hiring and evaluations
• Writing a cost-effective staff schedule
• Bonuses and commissions
• How to handle your daily cash sales
• Theft prevention methods
• How to do a physical inventory
• Effective selling in a boutique
• Customer service techniques that work
• Attracting customers through free publicity and advertising
• Keeping customers loyal with the "little extras"
• Hosting events like fashion shows, trunk shows, and sample sales

• Evaluating the wedding potential in your market
• Where to locate your boutique to attract brides (and where you'll likely be wasting your time)
• Choosing and ordering your wedding gown inventory for your bridal salon
• Other services and products to offer to the wedding party to increase your income
• How to market your bridal boutique
• How to sell to brides-to-be

"A bridal boutique can be a rewarding and profitable boutique specialization. As a bridal boutique owner, you'll help make the happiest day of a woman's life even happier. You'll also have a chance to be a part of the multi-billion dollar (and growing) wedding industry."
     - Pamela Skillings, Marketing and 
         Business Development Consultant,
         New York
         Pamela is one of the experts who
         contributed to this FabJob guide

• Valuable samples including:  
• An explanation of what to put in each section of your boutique business plan with brief samples of each section 
• Sample start-up budgets for a small boutique and a medium size boutique 
• Sample merchandise and supply order forms
• Sample boutique consignment agreement
• Sample interview questions for boutique employees
• Sample inventory count sheets
• Sample staffing schedule and staff performance evaluation form
• Sample new boutique press release
• Checklists you can use to evaluate:
• competing boutiques
• neighborhoods where you're considering locating your boutique
• retail spaces
• How to get professional help to start a retail clothing store business 
• Ways to get your inventory for the least amount of money
• And more! (including free updates)

It can save you many hours of research, help you avoid some common mistakes, and give you information you need to open your own boutique, whether you want to start a women's clothing store, men's wear store, bridal boutique, or children's clothing store.

This guide has been selling for up to $39.95 U.S. for an e-book alone. SPECIAL OFFER # 1: If you buy the e-book today, Tuesday, January 06, 2009 you can have this valuable insider information for the incredible price of only $29.97. 

SPECIAL OFFER # 2:  Although this guide has previously only been available as an e-book you can get a print copy together with a CD-ROM that includes sample forms, budgets, checklists, and more. This 2-in-1 Book and CD-ROM Set is only $5 more (plus $5 shipping). Plus, as a bonus, you will also receive an e-book so you can read it immediately.

NOTE: Only a very limited number of copies of the new edition of this popular guide have been published in print, and are available on a first come first served basis. The previous edition sold out, so if you would like to have a print copy of the new edition, we strongly suggest that you purchase it immediately.

You can earn back the price of the guide many times over your very first day in business. Plus this guide can help you start your own boutique business much more quickly and cost-effectively.

If you believe you deserve to have the career of your dreams, this guide is for you. It gives you what you need to know to open a boutique and become a successful clothing store owner.

Don't miss the opportunity to have the career of your dreams. If you are undecided, take advantage of our guarantee. Buy it, read it, and if you are not satisfied, your money will be refunded.

Ordering is fast, easy and safe. You will receive your e-book within minutes (or you can arrange for an e-book to be sent as a gift to someone else on the date of your choice).

An e-book is an electronic book which you can immediately read on your computer. It includes photos, color, and you can adjust the type size to make it as pleasant to read as possible. You can also print a copy from your own computer. FabJob.com donates a portion of the proceeds from the sale of each guide to protecting the rain forests.

Click here to order your copy of the guide now

Satisfaction guarantee: We are so confident that this guide can help you achieve your dreams, we will give you a refund if you decide within 30 days that you are not satisfied with the information contained in the guide. Buy now.

Availability: You can have the e-book within minutes. Ordering is fast, easy, and safe. 
We have a limited number of copies of a 2-in-1 print book and CD-ROM set (includes sample forms, budgets, checklists, and more). The previous edition sold out, so order today to avoid disappointment.

FabJob.com was featured in the April, 2007 issue of Woman's World Magazine ("Land Your Dream Job" article).

"The FabJob Guide to Become a Boutique Owner takes you step-by-step though the crucial details you need to start a boutique business like choosing a location, ordering inventory,  setting your prices, and attracting customers - topics that are so important to your ultimate success. There's no other resource like this excellent guide."
- Jennifer James, Editor

"One of the keys to running a successful business is being prepared, and this guide is a vital part of your research. It will provide you with concrete guidelines, and a few strong opinions. It will let you gain insight from those who have already successfully done exactly what you will set out to do, and who have so generously shared their experiences."
- Debbra Mikaelsen,
Author and Fashion Industry Consultant

"Owning a boutique has been such a dream come true. I'm so glad I found the courage to do it."
- Beverly Michaelsen, The Wandering Wardrobe
Port Townsend, WA

"I just received the FabJob Guide to Become a Boutique Owner and the resources are wonderful. "
- Nikkie Hilliard
Upper Marlboro, MD